Beautycon has come a long way. Once a glorified ‘meetup’ for Youtube and Insta-celebrities, the event has taken on a new multi-million dollar persona with one lucrative goal in mind: to market to Millenials as quickly and effectively as possible. This year’s sold-out event took place at the LA Convention […]
It’s full steam ahead on the K-Beauty train, and the luxury brand Sulwhasoo continues to lead the charge. The company has enjoyed a steady following for its luxury skin care collection since releasing it in the United States. Cushion foundations followed soon after, along with a small collection of makeup […]
Once considered the primary property of the underground subculture, the Craft is swiftly making its way into the mainstream marketplace. As millions of people continue the endless quest for wellness and inner peace, a new guard has taken up the standard to answer the call. SOJI ENERGY brings the idea […]
Cue the chorus for ‘It’s a Small World’… These days the world of beauty can easily be condensed to the size of your smart phone or computer monitor. An increasing number of companies have caught on, and gotten down to the business of curating the best beauty products from around […]
Here comes the sun, and with it a slew of makeup designed to make you look like your best flushed self. As we thaw out through Spring, the layers of caked foundation, contour and concealer fall away to reveal fresh faced beauty to suit every possible skintone. What we’re left […]
