One of the perks to any convention is the opportunity to test and buy products that you otherwise might not know about. This year’s Beautycon was no exception. Beyond popular brands and companies simply boosting their profile, there are viable hidden gems that help you make the most of the […]
Beautycon has come a long way. Once a glorified ‘meetup’ for Youtube and Insta-celebrities, the event has taken on a new multi-million dollar persona with one lucrative goal in mind: to market to Millenials as quickly and effectively as possible. This year’s sold-out event took place at the LA Convention […]
Once considered the primary property of the underground subculture, the Craft is swiftly making its way into the mainstream marketplace. As millions of people continue the endless quest for wellness and inner peace, a new guard has taken up the standard to answer the call. SOJI ENERGY brings the idea […]
AGEISM has become a dirty word. In many cases, opportunities cease once we reach a certain age. Regardless of what our birth certificate says, we’re really only as old as we feel! But what happens when we feel twenty-something and we receive constant reminders that we’re just too old to […]
From gas masks to fashion design competitions, issue #4 promises to deliver to you the most relevant content. The month of February is known for Valentine’s Day. The trilogy of Fifty Shades of Grey books was made into a movie, and ideally always opened in theaters on or or around […]
The Beauty Industry is packed to the brim with every conceivable miracle broth, super secret ingredient, unparalleled formula and one-pump-cures-all product you can imagine. But that doesn’t stop thousands of entrepreneurs from going back to the drawing board to try and do it even better. The Indie Beauty Expo gives […]
Sheet masks have gone from being novelty to a beauty staple in millions of households. What was once considered a special beauty treat is now part of the regimens of skin care enthusiasts around the world. Popularized in K-Beauty, sheet masks work by infusing the skin with a potent serum, […]
We’ve come a long way since harsh scrubs and bleaching creams designed to even skin tones and impart an overall healthy glow. Gone are the damaging exfoliates, toxic chemical blends, and temporary (and ultimately ineffective) ingredients in beauty and skin care products. Some of the newest items to hit the […]
