BeautyCon LA 2018

BeautyCon LA 2018

Beautycon has come a long way. Once a glorified ‘meetup’ for Youtube and Insta-celebrities, the event has taken on a new multi-million dollar persona with one lucrative goal in mind: to market to Millenials as quickly and effectively as possible. This year’s sold-out event took place at the LA Convention […]

Natural Selection

Natural Selection

Natural ingredients in skin care is hardly a new phenomenon. Every cosmetics company is in a race to find the next big ingredient, shove it into every conceivable formula, and declare it the latest win in the quest for perfect skin. They pontificate on the rarity of the ingredient, the […]

Summer Lip Service

Summer Lip Service

The sweltering Summer heat makes most of us want to take it all off, including makeup. But if going barefaced isn’t your idea of a good time, there are plenty of hot weather options that can keep you looking polished without packing on layers of makeup. The easiest solution is […]

Blooming Beauty

Blooming Beauty

It’s full steam ahead on the K-Beauty train, and the luxury brand Sulwhasoo continues to lead the charge. The company has enjoyed a steady following for its luxury skin care collection since releasing it in the United States. Cushion foundations followed soon after, along with a small collection of makeup […]

Summer Hair Project

Summer Hair Project

The warm Summer weather has descended in many places, and that means a new opportunity to get your hair in top condition. Blood flow is much more efficient during warm weather months, and increased blood flow means that more nutrients can reach the scalp and promote faster hair growth. Of […]

Magic Hour

Magic Hour

Once considered the primary property of the underground subculture, the Craft is swiftly making its way into the mainstream marketplace. As millions of people continue the endless quest for wellness and inner peace, a new guard has taken up the standard to answer the call. SOJI ENERGY brings the idea […]