Project Ethos—the reputable production company that consistently creates unique experiences for all participants and attendees—did not disappoint that evening. Choosing the House of Blues venue to do what it does best, “showcasing fashion, music, and art all under one roof, on one night,” Project Ethos put on a fun-filled night that merged a live concert, fashion show, and art gallery for one big event.

For the kickoff of LA Fashion Week on March 12, 2011, Project Ethos at the Avalon nightclub in Hollywood was the place to be. Aside from the intimidating long line, which literally wrapped around the building with guests and press clamoring to get in, one could feel the buzz of electricity emanating, anticipating the upcoming shows that evening. Red carpet arrivals were busy posing for media, and the fashion portion of the show was backstage, preparing for the emerging designers’ debut of their collections.