Directives West First LA was held March 14, 2011, on the patio at the California Market in Downtown LA. The Fall 2011 lineup included fashion designers who were selected to showcase the seasonal trends on the West Coast. A video was shown before the runway started with a resounding message that Los Angeles is the most creative when it comes to fashion, that the consumers will invest in statement pieces, continue to spend money on clothes, and that LA is the contemporary capital.

Directives West previewed trends for spring 2011; and after having just returned from the runways in New York, I’d venture to say they really got it right with a Southern California twist. Previewed on the runway that rainy morning of October 4, 2010, was a variety of looks that were predicted to be popular next season, with over 170 looks, ranging from simplistic to comfortable to fun for contemporary, juniors, and girls.