Skin, hair, makeup, and light nutrition are the focus of this category. Our beauty editor does intense product reviews that aren’t biased, just true. Rest assured whatever you read here, it’s been tested for 30 days and you get the “skinny” of beauty products.
Once considered the primary property of the underground subculture, the Craft is swiftly making its way into the mainstream marketplace. As millions of people continue the endless quest for wellness and inner peace, a new guard has taken up the standard to answer the call. SOJI ENERGY brings the idea […]
It’s about that time… to shed all manner of clothing and makeup and dive into the deep waters of Summer. If you’ve been less than kind to your skin to date, there’s still time. Barring a massive makeover that requires the help of a professional, there are solid choices to […]
The quest for perfect skin leads many a beauty junkie to seek all manner of treatments, from deep chemical peels to magic formulas that promise to give that ‘maybe we’re born with it’ glow in a single swipe. And with beauty companies from every corner of the globe promising life-changing […]
The Beauty Industry is packed to the brim with every conceivable miracle broth, super secret ingredient, unparalleled formula and one-pump-cures-all product you can imagine. But that doesn’t stop thousands of entrepreneurs from going back to the drawing board to try and do it even better. The Indie Beauty Expo gives […]
History proves that the waves of change, from traditional standards and beliefs to modern ones, are first manifest in art and expression. None is more true than in the beauty industry, where imagery challenges long held beliefs about skin tones and hair textures. Beauty caught on with people of color […]
Sheet masks have gone from being novelty to a beauty staple in millions of households. What was once considered a special beauty treat is now part of the regimens of skin care enthusiasts around the world. Popularized in K-Beauty, sheet masks work by infusing the skin with a potent serum, […]
Cue the chorus for ‘It’s a Small World’… These days the world of beauty can easily be condensed to the size of your smart phone or computer monitor. An increasing number of companies have caught on, and gotten down to the business of curating the best beauty products from around […]
We’ve come a long way since harsh scrubs and bleaching creams designed to even skin tones and impart an overall healthy glow. Gone are the damaging exfoliates, toxic chemical blends, and temporary (and ultimately ineffective) ingredients in beauty and skin care products. Some of the newest items to hit the […]
Here comes the sun, and with it a slew of makeup designed to make you look like your best flushed self. As we thaw out through Spring, the layers of caked foundation, contour and concealer fall away to reveal fresh faced beauty to suit every possible skintone. What we’re left […]
Years of constant blow-drying, specialized treatments, coloring, and even the environment can take their toll. Even traditionally thick and resilient hair can fall victim to hair loss. We’re not talking about breakage from dry or disrespected ends, but hair that sheds from the root in greater numbers (about 100 strands […]
