The Chaz Dean Salon this April played host to one of the biggest Hollywood events for Latino/Latina celebrities, the American Latino Media Arts Awards, which aired June 5 on ABC. The West Coast gala previewed some of the hottest trends in the fashion industry to a backdrop of celebrity stylists and designers.
The Alma Awards pre-event lounge provided guests with fine cigars, Mojitos and Cuban cuisine, and it was an opportunity for today’s top stylists–and some that are new to the industry–to showcase their offerings in a high-fashion setting to entertainers who consistently grace the covers of top magazines and feature prominently in major ad campaigns.
Celebrity hair guru Chaz Dean did his wonders on featured guests, including actor Amaury Nolasco (“Prison Break”), Keri Lynn Pratt (“C.S.I.”), Ming Na (“Mulan”), with the help of WEN products.
Additional attendees included Vicor Webster (“Charmed”), Matt Cedano (“Half&Half”), Mario Lopez (“Saved by the Bell”), Mechad Brooks and Shaun Pyfrom (“Desperate Housewives”).
Fashion companies with booths at the event included SINGLE, the luxe contemporary fashion line, Ed Hardy T’s and Tops and its new footwear collection, YMI denim bags, and a new couture brand Paradox Paradis.
SINGLE’s modern appeal combines both elegance and the carefree nature of the West Coast; Ed Hardy caters to women and men with its slinky, unisex tanks that appeal to surfers and California style; and Paradox Paradis expresses a confident, casual but classy style that works well for mainstream and celebrity fashion.
For more information on the Alma Awards Pre-Party, please contact Dorothy Mannfolk or Omar Cunningham at Mannfolk Public Relations, (818) 557.7447
For information on the 2006 Alma Awards, visit www.almaawards.com.
By Natalie Martin
