A Shout Out to I. E. Fashion

I live in Rancho Cucamonga, California, a city revolving around commerce, raised trucks, and some of the best hot wings around (Buffalo Wild Wings, people). About 20 minutes from Pomona, where I grew up and lived for the majority of my life, and just over an hour east of the heart of Los Angeles, lies Rancho, one of the more uppity cities of the Inland Empire, you might say.

And whether in the beautifully diverse neighborhood of P-town or amidst the elderly dog walkers at my Rancho condo complex, I am finally overcoming my usual complaint:   How does a fashionista truly exist when she’s surrounded by more drive-thrus and liquor stores than the preferred boutiques of Beverly Hills?

Well, considering most stylish beings are guided by an irrevocable light of creativity and hope, the end is never close. This said, I believe that I. E. gets too much of a bad rap when it comes to fashion, quite honestly. I am over the chunky-streaked hair, big Rocket Dog flip flops, and a “wife-beater” tank all wrapped into one played-out ensemble, yes . But I’m gonna go ahead and give a woo woo to some of my favorite local outlets, such as Target, Bebe, Macy’s, Off Saks, Forever 21, and Urban Outfitters.   Yes, they do actually exist here, offering me options galore.

These shops give me the affordable styles, color, and designer touches that help me regain my strength and peace after a long day behind the computer. The confidence I need when I’ve gained five pounds. The rewards I need when I’ve lost five pounds. And most importantly, the luxury of quality without having to leave the I. E.

Because when it comes down to it, I don’t want to feel that the only place to find pieces worthy enough to update my wardrobe is the city of Los Angeles. Sure, if I could scour through the musty shops on Melrose or grab a bite to eat at the Farmer’s Market before hitting the Grove off 3 rd and Fairfax without having to spend my entire week’s lunch money on a single day of gas, I’d be all over it.

Not only do I pride myself as a sassy lady, but a smart fashionista as well. Don’t get me wrong, when I am craving a drive out west in dire need of a little R&R shopping, I make a date with my sister (and now my little niece) for a shopping excursion, making our trip to the City of Angels well worth the ride.

But until the day that I have a driver waiting for me outside eager to take me into the majestic land of lush boutiques and swanky eateries, you will find me striding into “Tar-jay” after work. I may be tired from running around the office in heels all day, and hungry because I’m back on the low-carb lifestyle, but I will be in heaven. This is because as I sift through the new Mossimo and Isaac Mizrahimarkdowns on display, I know I am just up the street from my day job and down the street from my home.

Aaaaaaahhhh… the peace from avoiding the 10 Freeway and the 101…!

Elana Pruitt (www.talkingchic.com)