“WATCH” WHAT HAPPENED…AT THE MILUS EVENT
By Marilyn Anderson
There’s no woman or man who wouldn’t love Santa to shimmy down the chimney with a MILUS watch! And it will be easy this year with the new MILUS showroom boutique on Rodeo Drive.
On Sunday, October 21, the luxury Swiss watch brand celebrated their USA opening with a two-part launch event in Beverly Hills. Three hundred guests attended the fabulous evening, including some of Hollywood’s brightest stars from television and film, such asDianne Farr from Numbers and Rescue Me, and Lindsay MacFarland and Elle Travis from First Watch, Broken, and Men Don’t Lie.
The evening began with a VIP reception at the MILUS boutique and then moved to Beverly Hills’ AQUA Lounge, where guests were treated to drinks and appetizers, along with a marvelous live performance by jazz singer and MILUS brand ambassador Jane Monheit.
The exquisite MILUS watch and jewelry collections were on view at both the entertainment venue and the showroom. President and CEO of MILUS USA, Doron Basha, said that their new space is intended to encapsulate their “Highly Personal” brand philosophy by educating key consumers and retail dealers about the brand in an intimate, personal setting.
The new MILUS boutique is located in the heart of the Beverly Hills luxury district and is the company’s first joint corporate and private retail space in the United States. It will serve as a
convenient one-stop-shop destination for media, buyers, corporate initiatives, events, and private sales, all by invitation or appointment only.
The grand opening was a phenomenal evening, capped off with oh-so-grand goodie bags, containing a Jane Monheit CD, MILUS cufflinks for men, and MILUS pendants for women.
Hmmmm…when I sit on Santa’s lap this year, I think I’ll ask him for that gorgeous Apiana 18K Red Gold watch with 98 diamonds. Why not? After all, I’ve been both naughty and nice!
Milus Showroom Boutique
342 Rodeo Drive
Beverly Hills, CA 90210
310-424-5701
www.milus.com
