Who Else Wants to Sky Rocket Their CD Sales, Fan Base, and Indie Music Career?
If YOU Answered YES, Then Start an Online Newsletter…It’s Easy, Here’s How!
I’ve always praised the benefits of using a newsletter to promote your music, but this article gives a bit more detail into how to go about it.
First, there are tons of different providers out there that can send out your email newsletter. Some are expensive while others like cafepress.com allow you to make one free if you sell products through them. Although this isn’t EVERYTHING you could do, it is a good starting place.
Define the letter. Is it going to be strictly about your band or other acts in your genre? You might be able to pick up other readers/listeners who weren’t aware of your music, but know other acts if you go broader.
Develop a schedule. Are you going to do it daily, weekly, monthly? Whatever you choose does not matter. The most important part is to stick to it. Once people get to reading and enjoying your newsletter, they’ll expect to receive it on time, all the time.
How much content will it contain? Are you going to have one page or six pages? Try to make the content the same size each issue.
K.I.S.S. – Yet again, keep it simple, stupid. That means staying on topic and writing in a tone that is both understandable and friendly.
Ask for reader feedback. Perhaps someone might have an idea for a new feature or they may have a hot news tip. Always answer your readers’ requests and emails regardless of if you use their idea or not.
Keep copy short and in the active voice. Avoid passive words if you can, and give your articles some kick. You’re writing for people, not Harvard educators, so keep your tone to one that people will enjoy looking at each week.
Have an extra set of eyes. Always have an extra set of eyes look over everything you send out. Even with our newsletter and sites,www.MusicIndustrySuccess.com, www.Order-Yours-Now.com andwww.TheIndustryYellowPages.com, we always have someone look the pages over for typos, spelling, grammar, etc. You want to inform people, but you also want to come off as intelligent when you do it.
A newsletter is not a difficult feat; in fact, you can easily get started in an afternoon. If you lack the time and skills, then hire someone to do the task; or see that your manager and/or promoter informs your followers of all the news they need to know.
Written By Ty Cohen
