SANJANA JON
Following Her Own Footsteps
Sure, Sanjana Jon may be known as the adorable sister of creative couture designer Anand Jon. But take note—this vibrant New York based Indian designer is pouncing on the world of fashion to make her own footsteps. With her recent launch of three indepenrdently driven lines of women’s wear, Sanjana is sprouting to stardom.
She showcased her Spring 2006 debut collection during New York’s Fashion Week early September, and with delight, recalls the standing ovation that closed her big night, citing in attendance “very, very important people.” Sanjana’s spring collection is lifestyle-conscious, offering diverse ideas for women to utilize. Her prêt line consists of daily wear for teenaged girls to the 30-something year-old; the diffusion line includes Western and office wear for women; and her beloved platinum line introduces custom-made high-end bridal wear.
“It’s a passion for me, and I want to share that special day in a girl’s life,” Sanjana says about her platinum line, which embraces a time of new beginnings.
It may have been the “girly” rebellious gifts of halter top-like fashion her mother would bring back from London to a “conservative India” or the years spent creating jewelry with her grandmother and Anand growing up—or both—that has inspired Sanjana’s adoration of art and fashion.
Marketing consultant of the Anand Jon brand since 1998, Sanjana has co-designed his fine jewelry line as well as his upcoming men’s AJ Jeans line, admitting that her brother’s push and encouragement helped her creative fashion ideas come to life. And with adoration from
all around, Sanjana acknowledges the support from her family, including her grandparents.
Having designed for Hollywood notables like Paris and Nicky Hilton, as well as for models Ivana Trump, Amanda Hearst, and Devon Aoki, Sanjana is busily meeting with buyers for her collection’s US availability—most likely landing in flagship stores first. Yet overseas, stores in her name have opened this October in Delhi, Bombay, and South India.
Backed by IG International, Sanjana has taken part in the Miss Universe campaign for the last three years, designing chic ensembles for each winner, and accompanying their trips on behalf of charitable causes. This year, she kicks off the “Aids Awareness Tour” to India mid-November with Miss Universe 2005 Natalie Glebova.
From first showing off her brand during the Cannes Film Festival in May 2004, prior to her coming out during New York Fashion Week, to being named the “Vancouver International Rising Star 2006,” and now her gusto toward directing a feature film, “Spirits and Spirituality,” set to show in 2007, Sanjana Jon is as humble as they get.
Yet as impressive as can be!
Written by Elana Pruitt
