Never Kiss a Frog Press Release

For Immediate Release:
February 27, 2008
Contact: Marilyn Anderson
310-502-4047
Marilyn@neverkissafrog.com

“Never Kiss a Frog – Save one instead!” Campaign for Real Frogs and Human Ones

In honor of Leap Year, Never Kiss a Frog™, the brand designed to help save women from frogs, has partnered with Amphibian Ark, an international organization dedicated to saving real frogs, to create a special “Toadbag™” that lightheartedly raises awareness and funds for the important cause.

The tote bag carries a special message: “Never Kiss a Frog – Save One Instead.”

Amphibian Ark is a global partnership of zoos, aquariums and conservation groups whose mission is to “ensure the global survival of amphibians – focusing on those that cannot be safeguarded in nature.”

Never Kiss a Frog™ was created by Marilyn Anderson, relationship expert, speaker and author of Never Kiss a Frog: A Girl’s Guide to Creatures from the Dating Swamp.

Interestingly, Ms. Anderson was educated as a biologist and worked at the National Academy of Sciences.  She says she is thrilled to be part of the worldwide effort to save thousands of species of frogs from extinction.  “When a representative from Amphibian Ark called and told me about their campaign, ‘2008 Year of the Frog,’ I knew I had to get involved.  Although my book playfully refers to the men that women should avoid as frogs, the planetary endangerment of real frogs requires immediate action.”

To launch their partnership, Never Kiss a Frog™ designed the unique and fun tote bags, called ToadBags™.  Now it’s easy for everyone to be GREEN with these 100% cotton ToadBags™. They are perfect to replace plastic supermarket bags and make terrific everyday totes for shopping or schlepping.  They also make great goodie bags for meetings, conventions or fundraisers.

One side of the ToadBag™ has the message:

NEVER KISS A FROG – Save One Instead!

The other side has five FrogFellas as featured in Marilyn’s book: Count Frogula, Sir Frogalot, The Bully Frog, The Godfrogger and Arnold Schwarzenhopper.

Each purchase results in a contribution to Amphibian Ark. Sales are handled through www.FrogMart.us.  Additional information is available at www.NeverKissaFrog.com and www.AmphibianArk.org.  For bulk sales or fundraisers, contact Marilyn at 310-502-4047 or via email at Marilyn@neverkissafrog.com

Critical FrogNotes:

1. Amphibian species are becoming extinct at a pace faster that anything we have experienced.

2. Between one third and one half of all amphibian species are threatened.

3. Amphibians are contributors to human health providing vital biomedicines, analgesics and antibiotics.

4. Amphibians have been likened to “canaries in the coal mine,” warning us of unsafe environmental conditions that could seriously impact our health.

Marilyn Anderson is a relationship expert, speaker and author of Never Kiss a Frog: A Girl’s Guide to Creatures from the Dating Swamp.  She has appeared on over 150 radio & TV shows and was the Dating, Flirting & Kissing Coach on ABC’s “Extreme Makeover.”  Marilyn, who has degrees in Biology and Physiology, is also an award-winning writer for film & television. She is available for interviews to discuss how to save women from human frogs and how to save amphibious frogs that are in danger of extinction.  Contact her at 310-502-4047.

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