Author: Shahada Karim

ZOOM Ready with FLEKK Cosmetics

ZOOM Ready with FLEKK Cosmetics

For millions of people, the new  ‘normal’ requires them to sit in front of a computer or phone or camera… often through Zoom. Many people went from barely brushing their eyebrows, to scouring Youtube tutorials on how to set and light a space… and how put on makeup that wouldn’t […]

SCENT OF THE SEASON: FVITH

SCENT OF THE SEASON: FVITH

We are well into Autumn, which means an onslaught of the typical ‘seasonal’ fragrances: spice, earth, woods, and resin. The fragrance company FVITH was never one to wait for the perfect time to release a scent, but their lineup of mysterious smoky blends fit beautifully with the season… and perhaps […]

AW2020: ALL ABOUT LIPS

AW2020: ALL ABOUT LIPS

The  Autumn/Winter season unleashed a collection of real superstars in the lipstick department. From rich, bold mattes to soothing satin formulas, the newest lipsticks to hit the market have to power to transform even the most mediocre pout. LISA ELDRIDGE is a professional makeup artist turned Youtube superstar, who has […]

SUQQU expands in Beautiful Color

SUQQU expands in Beautiful Color

The Japanese brand SUQQU has always been known among professional artists with international access, and true makeup connoisseurs. Recently, the brand has taken a strong foothold among mainstream influencers and bloggers. The surge is due in part to a notable new makeup collection for the Autumn/Winter season. But the true […]

Pandemic Practice: DEEP STEEP

Pandemic Practice: DEEP STEEP

It’s not a stretch to say the country has been knocked for a loop with the Coronavirus Pandemic; from street protests to shelter in place orders, millions of Americans have been forced to find new ways to cope in this new normal. There is no shortage of advice (mostly from […]

Hermès Lipstick: What you need to know

Hermès Lipstick: What you need to know

The iconic fashion house Hermès recently waded into the beauty scene with its first lipstick launch. The 24-shade collection comes with three limited edition shades, which will update every six months. News of the release predictably sent the FOMO set into a frenzy, desperate to snap up any color in […]

Hair Love: The New Saviors

Hair Love: The New Saviors

This Winter weather can take quite the toll on hair: colder temperatures and lack of moisture can leave the scalp dehydrated, and leave strands dull and lackluster. Even if you have a favorite product, there’s a chance that it’s just not getting the job done. Hair, like any of the […]

Give Good Face: The 15 Minute Fix

Give Good Face: The 15 Minute Fix

It’s lovely to imagine that we can all commit actual time and energy to regular facials and 12-step skincare routines. In reality, many of us have mere minutes to do the bare minimum. The good news is, consistent advances in skin care formulations and tools can help some of us […]

A Brand by any other Name…

A Brand by any other Name…

The Shakespeare quote goes: “A rose by any other name would smell as sweet.” With the constant acquisition of new brands and companies by the big three (Estee Lauder, L’Oreal and Revlon), the lines are constantly blurred as consumers try to sort which brand offers consistent quality at a price […]